Mike founded Bidstream Media in 2015 after 2 decades in digital ad sales management. His career began with 9 years at Microsoft Advertising (MSN) as Regional Sales Manager for the Automotive & Entertainment vertical ad sales teams. As VP West he launched the western U.S. sales office at Millennial Media, providing the west-coast footprint needed for the company’s successful IPO. Then, as the first media industry executive to join AdColony, on the sr leadership team as VP he launched the global F1000 “brand” sales and account services division, helping secure the company’s acquisition by Opera Software. And as RVP West he later joined Innovid, the leading independent video ad serving platform backed by Sequoia Capital.   

Mike graduated from SDSU with a Marketing degree, and was an NCAA All-American selection for indoor volleyball.  His early career was an athlete and board member for the AVP Pro Beach Volleyball Tour, and he competed in the 1996 U.S. Olympic Trials for the Atlanta Summer Games. 



Melanie joined Bidstream in 2018 after nearly 10 years in the online ad tech space. Upon graduating from the University of Southern California, she began her career with Specific Media (now Viant, Inc). Most of her tenure has been in ad operations, with brief stints in training and development, as well as recruitment.

Melanie and her husband, Evan, live in Orange County, CA, with their two young children: daughter, Avery and son, Austin.



Amanda began her career in digital ad tech and media by spending 4 years as an Account Manager at what was then the world’s largest independent ad server, Vindico. She then went on to serve 2 years as the Publisher Development Manager at Turf Digital, a Southern California based mobile and desktop video monetization firm. Amanda was subsequently recruited for the role of Account Manager of Demand Ops by LKQD, a hot startup providing enterprise video ad technology infrastructure for publishers and advertisers on all screens, and was a key contributor to LKQD’s  successful acquisition by Nexstar Digital. 

Amanda graduated with a degree in Bachelor of Arts, Marketing from California State University, Fullerton.