A BIDSTREAM MEDIA STACK
GIVING THE POWER BACK TO THE PUBLISHER
Bidstream Amplitude is a managed service platform that arms publishers with the horsepower to compete and monetize at the highest levels of the programmatic auction marketplace. As a smaller and more nimble player in the programmatic industry, we have the flexibility and freedom to invest in the fastest and most powerful technologies, resulting in a platform that is lightning fast, specifically mitigates latency, and super-powers RTB auctions with higher-priced bids that win more frequently. Bidstream Amplitude is uniquely capable of out-competing even the largest and most well-known auction technologies. Faster auctions, more bids, higher CPMs.
HEADER BIDDING & RTB ENDPOINT INTEGRATIONS
Bidstream Amplitude supports header bidding for desktop and mobile web display ads. We also support RTB endpoint connections which are leveraged for: a) video ads on desktop and mobile web; b) display + video ads within app environments such as mobile app and CTV.
The takeaway is that Bidstream Media can provide publisher monetization via RTB connections for display and video in ANY environment. This is particularly valuable for video demand, where old-school tag-based demand solutions are effectively obsolete. Bidstream Media’s platform can help you increase revenue, using the forward-looking RTB technologies that monetize best.
MAXIMIZE YOUR LAST-LOOK INVENTORY SEGMENT
As publishers focus on optimizing their tier-1 inventory segments, Bidstream Media excels at managing last-look segments that are often off-loaded onto exchanges and clearing houses for minimal CPMs and revenue. Bidstream Amplitude, in combination of our personalized Yield Management Services, is exceptionally effective at providing big yield increases for this segment. We regularly boost these eCPMs anywhere from 20% to as high as 200%. Therefore we are able to either replace publishers’ current backfill partners altogether, or serve as a new, formidable competitor against those buyers to help bid-up the value of this supply, thereby boosting overall site-wide eCPMs. In many cases Bidstream Media will buy this inventory outright, with 100% fill, and in such cases we guarantee a 20% minimum increase on the publisher’s current CPM.